King Music Group’s Jack Miele Wins Silver Telly Award

Jack Miele wins a Silver Telly Award for his production on a song called “Louisiana’s Own” for New Orleans’ FOX Affiliate WVUE-TV

 

WVUE New Orleans’ Louisiana’s Own campaign began with music and lyrics created by General Manager Joe Cook.“I know general managers are supposed to be logical, bottom-line oriented,” Cook says, “and I am, but I also wanted to do something to lift the emotions of this area for all it’s been through since Katrina.”

It’s unusual for a general manager of a TV station to suggest to the creative services director that the station do a ‘feel-good’ music image campaign. Rarer still for a GM to bang-out the lyrics for it. And it’s really unheard of for a GM to actually come up with the music, too.

But then again, I guess we shouldn’t be that surprised, this all happened in New Orleans.

“I hummed the melody for him over the phone,” said Joe Cook, the general manager of Fox affilaite WVUE, describing how he called a musician friend, Jack Miele of Fudge Recording, to get him started on the music for what would become Louisiana’s Own.

Miele says Cook called and told him he had this idea for a song.

“He said he wanted it to be a minute long, and for it to be slow and lazy, with a ‘floating down the river’ kind of feeling.”

Miele says he told Cook to hang up and call him back so he could record Cook humming the melody on his phone. Several phone calls later, the team had collaborated the timing, the chords, the keys and lyrics before Miele brought in some musicians to record a rough cut with Miele doing the singing.  

“I know general managers are supposed to be logical, bottom-line oriented,” Cook says, “and I am, but I also wanted to do something to lift the emotions of this area for all it’s been through since Katrina.”

Once the music was fully produced, it was up to WVUE’s promotion manager, Blaine Strawn, to add the images. Strawn, a former news photographer, says he listened to the song a hundred times to visualize what those images should be.

“Everything except the talent shots was shot on the fly,” Strawn says. “I knew what I wanted to shoot and where to go, but some shots were just dumb luck.”

Using a Canon Mark III 5-D camera, Strawn says he shot a street car scene from the sun roof of his car (someone else was driving) and stopped on the causeway on his way home from work to capture a pelican lifting off from a piling. The shots of people sitting around eating were taken at the annual station crawfish boil.

“We’re locally owned [by Louisiana Media Co.],” Strawn says, “so we wanted something that reflected our home and the pride people have for it.”

Check out Jack’s song HERE.

Original Story By Paul Greeley
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